Notable Crain Real Estate Brokers in 2021
Chicago-area real estate brokers have had a ride into 2020. When the pandemic and shutdown orders hit in March, many expected a lost year. As the market began to rebound in May, they rushed to embrace technology including brilliant marketing packages with 3D virtual tours and drone footage, live open houses, and Facebook or Zoom conferences. . In-person viewings were handled deftly with hand sanitizer and masks, but many buyers acquired their homes without seeing them.
For these 152 brokers, it was a whole new landscape. Families working from home needed more space to stretch out, preferably with a yard. Properties languishing on the market were repositioned and received multiple offers. Some brokers have told disturbing anecdotes of clients on leave and canceled contracts. Eventually the dust seemed to settle and several brokers reported having had their best year yet.
By Judith Crown and Lisa Bertagnoli
METHODOLOGY: Notable residential real estate brokers did not pay to be included. Their profiles were drawn from the submitted application documents. This list is incomprehensible. It only includes those for which nominations have been submitted and accepted after editorial review. They must have generated $20 million in volume and/or 20 combined buy and sell transactions in 2020. Brokers must also have demonstrated an innovative approach to home marketing and assumed a leadership position outside of their organization, including professional associations and civic/community initiatives.