How can real estate brokers take advantage of billboards?

As online advertising options steadily proliferate, many believe that traditional methods of OOH marketing have been abandoned. But that’s not true for classics like billboards, especially in the real estate industry.

Billboards are an effective and reliable method of attracting new consumers who want to buy new ads or sell existing ads. Here’s how real estate brokers can benefit from billboards:

Advantages of billboards in real estate

Real estate brokers have used billboards to attract buyers for many years. Although some may think it is an old-fashioned method of advertising, it is still an effective option for building brand credibility and attracting buyers. Here are some benefits of using billboards in real estate:

Strengthen brand awareness

Most people see billboards several times a day. Whether your billboard is in a residential area or on highways, passers-by can see it throughout the day. This creates repeat exposure, which means your brand name, services, and philosophy are more likely to have a lasting impact on the customer’s mind. Therefore, billboards help real estate brokers expand their customer base.

Better visibility

Billboards are large advertisements that can easily grab your attention and make a product or service stand out. Unlike other modes of advertising, such as newspaper ads or flyers that can be easily missed, billboards are hard to ignore or miss due to their large size and eye-catching graphics.

Provide broad appeal

Billboards are usually located in high traffic areas and on busy highways to reach more people. In this way, billboards appeal to a wide range of audiences. Since real estate brokers want to tap into a larger and more diverse segment of people, billboards are an effective way to reach their target audience.

Offer location flexibility

To this day, billboard advertising remains a common method for many realtors. You can select your preferred billboard location to attract the type of audience you want. Choosing an appropriate location that will help promote your services to a wide range of audiences is critical to the success of your billboards.

Always present

Unlike other ads like digital ads that a user can opt out of or TV ads that only run during selected time slots, billboard ads always run. Plus, people walking past your billboards don’t really have a choice to ignore or close them like they do with digital ads. It’s right there and stays there for 24 hours.

Best Practices for Real Estate Billboards

Although billboards are a compelling and effective way to advertise and reach audiences, their success depends on the strategies and tactics used to position the billboards and their content. Here are some best practices for using real estate billboards:

Location is everything

One of the most important factors essential to the success of a real estate listing is its location. Location plays a vital role because the number of people and type of audience a billboard will target solely depends on its location.

If you place the ad along busy highways, it will attract a general crowd. If you want your real estate billboard to be noticed by home buyers and sellers, you need to strategically place it in areas of hot real estate activity that attract such crowds. Since the real estate industry is ideal for outdoor campaigns, you can get the most out of your billboards by selecting an appropriate location.

Fewer words are better

When it comes to billboard content, less is more. This is for real real estate billboards as well. Most billboards are aimed at motorists, who only have a few seconds to view and understand your ad. That’s why it’s essential to have clutter-free display boards that display only relevant information.

Most billboards display one-liners or similar information that provides necessary information to consumers. Avoid putting too much information and cluttering your billboard as this will only have a negative impact on consumers.

Considering that people travel in their vehicles and focus on driving past your billboards, allow about six seconds to notice the time. You should therefore receive a message that takes less than six seconds to read. Even if you want to add more information about your business and your successes, you should avoid it because it will only create clutter and prevent people from gathering essential information.

Creativity matters

Just because you need to be concise with your message on the billboard doesn’t mean it has to be boring. Your display campaign should be creative and inspiring to attract buyers to your real estate brand. To capture the attention of potential buyers or sellers, you need to have an attractive and creative billboard.

You can make your billboard stand out by creating an impactful message and design that captivates people. Using high-tech gadgets and digital billboards can also help attract the target audience.

The more billboards, the better

When it comes to the number of billboards, the more the better. Having a single billboard is not a practical approach. If you want to grab attention and create a lasting impact on the minds of your consumers, integrating multiple billboards in different locations will help.

When people see your ads in different places, it helps build trust and awareness for your brand. Plus, having more billboards means you can target a wider audience and increase your chances of getting noticed. Another benefit is that if a motorist drives past your billboard and misses reading some information, they can read it on another billboard they see in their path.

Amplify your real estate business with billboards

Billboards are a powerful and effective way to attract target consumers and create brand awareness. With billboards, real estate brokers can increase their visibility and tap into a large segment, which can help them increase their sales.

By incorporating the aforementioned best practices, you can leverage billboards and build trust with homebuyers.

Kristan F. Talley