Compass real estate brokers pivot during pandemic to “avant-garde” brokerage • Brooklyn Paper
The New York real estate market was among many industries hit hard in 2020. But, for a team of Brooklyn-based real estate agents, the need for innovation has given their business a unique opportunity to do what they already hoped for. do the best.
“We wanted to bring a better buying and selling experience to historically underserved markets,” said Louis Belisario, a Marine Park native with ties to other moguls in south Brooklyn.
Two years ago, Belisario partnered with fellow New Yorker power brokers Joe Cruz and Jeff Reyngach to create the Belisario Cruz Reyn team at Compass, a “new, younger and forward-thinking” real estate brokerage that uses both online and in-person connections to make their listings shine.
“I’m from Marine Park, Jeff is from Manhattan Beach, Joe is from Bushwick – we were all born and raised in Brooklyn. Our team is made up of all walks of life from all neighborhoods, so we’re proud to be able to serve all of Brooklyn, not just one neighborhood in Brooklyn, ”Balisario said.
They are also fluent in six languages (English, Spanish, Russian, Chinese, Hebrew, and Persian).
“Brooklyn runs through our veins, basically. “
This team, which has over 100 years of combined experience and over 40,000 combined social media followers, shuns traditional means of buying and selling, Belisario explained, choosing to work with other brokers rather than to limit opportunities for customers, while taking advantage of the “digital age” to make buying and selling as easy and comfortable as possible, even in a global pandemic.
“We saw an opportunity in South Brooklyn and West Brooklyn, from Bay Ridge to East New York and everywhere in between that the old way of doing real estate had to change,” he said. Belisario told Brooklyn Paper. “It’s no longer putting a sign in front of your house and calling it a day.”
From a marketing standpoint, the Belisario team at Compass spends thousands of dollars on photos and floor plans – “like everyone else,” he said – but they also focus a lot on video. high quality and ensures that even the most humble units receive the right lighting. .
“We wanted to make sure that the same level of service as a brownstone or upscale condo in Brooklyn Heights is offered to a two-bedroom co-op in Sheepshead Bay or a mansion in Mill Basin,” the Brooklyn broker. noted. “We believe everyone deserves the same level of service, marketing and visibility, that’s where our success comes from.
The team closed over $ 100 million in deals over the past year, with 400 deals so far this year, which is no easy task with many buyers and sellers still stranded. and life has changed day by day in the pursuit of the coronavirus pandemic.
“We’ve been using video for a long time, but I think the pandemic has put videos on steroids,” Belisario said, noting that so many buyers and sellers are still looking for virtual tours rather than in person. “We make sure our video – your video – is better than everyone else’s. “
“We also work fairly with the entire brokerage community – whether you’re in Manhattan or in Mill Basin, we’ll work with you,” Belisario added. “We will not prevent any broker from selling your home. “
This spirit of co-brokerage, he said, is something few other companies have.
“That’s a huge plus for a seller, especially when most brokers in South Brooklyn don’t,” he said. “We encourage him. The more eyes there are on your property, the better.
While the past two years have certainly served Compass with some challenges, Belisario said, it is because of the camaraderie and dedication of Team Belisario Cruz Reyn that they have been successful.
“The pandemic hasn’t been easy at all but, at the same time, once we sort of started to come out of it, the market was on fire – and it continues to be on fire,” he said. he said, “and I think how much what we’ve done is a testament to our team, the hard work and not being afraid to go back to work.
The pandemic and its devastation also motivated the team, Belisario said, to treat each day as a new opportunity.
“We’re more motivated than ever – like a lot of people – because when you go through something like this you realize that life is short,” he said. “You only have one life to live, so live it to the fullest and work as hard as you can.”