Best Miami Real Estate Brokers | The Jills
UPDATE, March 19, 3:00 p.m. IIt was the merger that rocked the South Florida residential brokerage scene. When it was announced that The Jills of Coldwell Banker and the Zeder team, formerly of EWM Realty International, would be joining forces, the industry was abuzz with theories as to why.
Was it a public relations operation? Is it just about boosting every team in top markets like Miami Beach and Coral Gables?
“You can’t be everywhere. If you join a good team that matches you, you will provide great service,” said one broker. “Also remember, how many houses can Judy [Zeder] To display?”
In early March, the two teams announced that they would become The Jills Zeder Group under the Coldwell Banker umbrella.
Both are Miami-Dade County powerhouse producers. According to The real dealAccording to a ranking of the county’s top brokers and brokerage teams, The Jills was No. 1 in condo resales, totaling $139 million, and single-family home sales reaching $166.2 million. Zeder’s team was next in single-family home sales, with $129.9 million in sales.
Teams from the newly formed group will remain in their respective wheelhouses, they said, but with a beefier collective Rolodex of wealthy buyers.
For The Jills, which includes Jill Hertzberg, Jill Eber, sibling Danny and Hillary Hertzberg, and Eber’s sister Felise, it gives them a household name in Coral Gables and the surrounding area. And for Zeder, whose team includes his kids, Nathan Zeder and Kara Zeder Rosen, they earn the same at Miami Beach, Indian Creek, Golden Beach and more.
As for choosing a brokerage, Hertzberg said she had no plans to leave Coldwell Banker and would not have joined EWM. Zeder had been with the Coral Gables-based brokerage for over 16 years before she and her children decided to join Coldwell Banker this year.
When asked why they decided to form one team, Hertzberg replied, “Is there a time when it’s perfect? We do a lot of business together. If not now when?”
The competitive advantage
Whether through mergers, affiliations, or old-school recruiting, a number of Miami’s top brokers have stayed on top by increasing the number of agents they work with and expanding geographically.
TRD ranked among the top brokers by analyzing sales of single-family homes and townhomes that closed in Miami-Dade County last year. Off-market sales were not taken into account. Agents were credited for representing the listing and buying sides, and agents who represented both sides received credit for both. In cases where multiple listing agents or teams from the same company were credited with closing a transaction, the dollar value of the sale was divided by the number of agents or teams that handled the transaction . If a sale was negotiated with an agent or team from another company, each agent or team received the full value of the sale.
For EWM’s Riley Smith, whose team was the third-largest producer of single-family homes last year, with nearly $111.5 million in sales, 2018 was the year he swept the most land in South Florida. Smith expanded its coverage area from Homestead to Fort Lauderdale and nearly doubled the size of its team to 21 agents and nine office workers.
“In 2018, we really started to expand … to get some diversity in the markets,” Smith said. “Low prices are easier and faster. We followed the action: Kendall and Homestead had a huge turnover.
The lower prices, between $300,000 and $600,000, proved to be a good bet. Last year, 6,303 single-family homes sold in this range in Miami-Dade, up 15.7% year-over-year. And luxury sales also surged, up nearly 16%, to more than 1,000 sales of homes priced at $1 million and above, according to the Miami Association of Realtors.
“Miami faces an abundance of high-end supply. Looking at the data, we assumed the majority of properties listed on the market would be sold in a 12-month supply “if the price is right,” said Douglas Elliman’s Bryan Sereny, who along with Bill Hernandez made 76 .1 million in sales last year. , marking the third best-selling condo team in the county.
A number of top Miami agents are bullish on the market, noting that they have seen an increase in sales of ultra-upscale properties in recent months. In February, a waterfront mansion on exclusive Indian Creek Island sold for $49.9 million, setting a new Miami single-family home sales record. The property was sold by Elliman’s Alexander Brothers (see our full broker profile on page 36).
But the market was still tough, said EWM’s Nelson Gonzalez. “Demand was starting to pick up, but we still had plenty of inventory,” he said. Gonzalez closed $70.5 million in single-family home sales and $22.3 million in condo sales last year.
“But the demand is now increasing tremendously, and the cream of crop inventory is now selling out,” Gonzalez said.
Find new buyers
Lourdes Alatriste of Engel & Völkers said her company’s strength in overseas markets helps her secure clients and close deals.
Alatriste closed $61.6 million in single-family home sales last year, earning its thirteenth-place finish in Miami-Dade. Its strategy is to connect with agents in other markets, such as Chicago, New York, California and Colorado. She also advertises in Mexican real estate magazines to attract Mexican buyers looking to park their money in the United States now that President Andrés Manuel López Obrador, a leftist politician, is in power.
“Besides being local here and knowing what’s going on, I travel a lot,” Alatriste said. “You know this business is extremely competitive. It makes people really mean.
Elliman’s team, Eloy Carmenate and Mick Duchon, ranked No. 4 with $71 million in condo resales, said they would go wherever it was necessary to close sales, including New York, Los Angeles and Aspen, Colorado. Much of their business is off-market, said Duchon, who is not included in TRD’s ranking. “Now we are starting to travel more, adapt and change our business model,” he added.
Dora Puig of Luxe Living Realty – which ranked #2 in condo sales, with $112.7 million in sales volume, and #7 in single-family home sales volume, with 76, $6 million – also sees the influx of distant buyers. It targets specific buildings with out-of-state shippers.
But there are other creative ways to get clients. In April, Puig withI will be speaking at a real estate panel organized by the Palm Beach Hedge Fund Association. She was going to turn him down, but once she realized who would be in the audience – venture capitalists, ultra-high net worth investors and investment bankers – she changed her mind. “I will because that’s the market that’s coming here.”
Correction: This ranking has been amended to reflect that Douglas Elliman’s Bill and Bryan Team ranked third in condo sales, with $76.1 million in volume. The Carmenate and Duchon team ranked fourth in condo sales, with $71 million.