6 essential management books for real estate brokers — RISMedia
Whether you’re an experienced broker or new to the role, the following six books offer last-minute management advice. Here you will learn how to work with a variety of stakeholders, communicate effectively, and inspire the kind of dedication and high performance that only great leaders can produce.
1. dare to lead by Brene Brown
Academically trained as a professor-researcher at the University of Houston, Brené Brown has taken her studies of courage, shame, vulnerability, and empathy to a larger scale, impacting the way people and organizations interact. In Dare to Lead, she examines how courage and bravery can transform a company’s culture, inspiring employees to step out of their comfort zone to achieve more.
2: Leaders eat last by Simon Sinek
Forget the old real estate leadership paradigm made famous in movies like Glengarry Glen Ross. In order to build and maintain an effective, cohesive, and engaged brokerage community, leadership must inspire trust and make every member of the team feel valued. Drawing on insights from leaders in the military, business, and government communities, Sinek argues that only by fostering an environment of security and cooperation can organizations truly thrive.
3: The ten-day MBA by Steven A. Silbiger
Do you wish you had time to go back to school and learn the ins and outs of business operations? The Ten-Day MBA brings you a survey of top thinking from the nation’s top business schools, distilled into an easy-to-read overview of finance, marketing, management, business ethics and more. Here you will gain confidence and foundational knowledge as well as a resource you will come back to again and again.
4: The 15 Conscious Leadership Commitments by Jim Dethmer, Diana Chapman and Kaley Klemp
If your team is sleepwalking in their work commitments, this guide to conscious leadership emphasizing honesty and openness may be the antidote. Engage agents and support staff by helping them find their strengths and providing a space where their contributions are valued and recognized. Instead of chasing new talent, spend time cultivating and supporting your team for greater personal investment and staff retention.
5: Build a storyBrand by Donald Miller
A big part of real estate is storytelling, from the story of a new home to the story of your brokerage. StoryBrand styling is one of the most popular ways to set the stage for communication and convey your brand identity to customers and prospects. Whether you’re tasked with helping your team write their bio, revamp the brokerage website, or put together marketing materials for your latest announcement, this framework will help you engage your reader and communicate your message.
6: Quiet: the power of introverts in a world that can’t stop talking by Susan Cain
Real estate is known for its big personalities, but it’s just as important to connect with those who aren’t as visible with their ideas and talents. In Quiet, business consultant Susan Cain examines how extroversion is rewarded in our culture and the unique contributions of quieter thought leaders and innovators. Whether you’re an introvert yourself or have one in your brokerage, you’ll gain a fresh perspective on how this personality type can contribute to your success.
McKissock apprenticeship is the nation’s first online real estate school, providing continuing education and professional development courses to hundreds of thousands of real estate agents nationwide. As part of the Colibri Real Estate family of leading educational brands, McKissock apprenticeshipas well as its sister schools Express real estate, Real Estate School, Allied schools, The Institute of Luxury Home Marketing, Schools of the Côte d’Or, The Rockwell Institute and Hondas Education Group, helps real estate professionals achieve lasting success at every stage of their real estate career. Learn more about mckissock.com/real estate.